In dramatically reducing the size of the rice grain, PXP undergoes a very advanced, state-of- the-art proprietary Bio and Nano technology called "Alphaglycanology." It’s a big word but it’s easy to understand. This special technology can significantly increase the bioavailability of food-based "goodness" to the cells, and profoundly enhance the value of PXP to your health. It does this by milling the rice particles into this incredibly small molecular size, down to one millionth of a unit.
PXP is what is known as an Alpha Glycan, which is an extremely tiny particle. But most food-based supplements in the world today are what are known as Beta Glycan. A Beta Glycan is a much larger particle—more like the marble—too large to easily enter the mitochondria. They’re not absorbed and utilized well by the cells.
Every cell in the body is powered by mitochondria except for red blood cells. The mitochondria are the POWER PLANTS of your cells; they convert the nutrition you take in (food, water and oxygen) into energy. In this way purple rice works to enhance the body’s natural healing process by allowing the mitochondria to produce ATP (cellular energy) without the normal loss of energy that results from active-transport cycles. Additional energy and additional ready-to- use functional sugar, vitamins and nutrients allow DNA and cell membrane repair to take place that might otherwise not be possible. It also allows cells to have the energy to attend to house-cleaning or detoxification chores that might be left undone without the availability of excess energy. Purple rice is full of anthocyanins and antioxidants help your cells to get rid of free radicals which cause harm and may cause cells to mutate and become cancerous for example.
When we think of sugars, we normally think of the white stuff we put in our tea, or things like kids sweets or icing on a cake. These are the ‘bad’ sugars.
Essential sugars, or ‘good sugars’ as they are also known, are the glyconutrients that we get from nutritious fruits and vegetables. There are 8 essential sugars which are good sugars. These combine with protein in cells to form glycoproteins. These glycoproteins form an essential forest of tiny sugar antennae, around the outside of every cell to help cells communicate – lets face it how else can your immune system tell good cells from bad cells like cancer cells? They play a VITAL role in every living thing ( not just humans) for immune system response, cell regeneration, growth, structural stability etc.
We can get these from our foods, but mostly only 2 are available readily. The other 6 can be produced in the liver, but in many cases our liver is prevented from creating these as its not working optimally due to chronic stresses, age, pollution and illnesses. So we need these from our diet. If we ate like our ancestors and consumed nuts, seeds, vegetables, seaweeds, this would be OK. However about only ¼ of the food we eat is this, and even then we don’t’ get these essential sugars due to things like: Food processing, Pesticides, and Picking fruit/veg too early – how many have had a ripe home grown tomato and tasted the amazing difference between that and a shop bought tomato picked ‘green ‘ and ripened off the plant?
Micronised purple rice contains all of these 8 essential sugars our bodies must have to function correctly.